Media and Academic Journals Mainstream print, broadcast, radio, and internet media entities such as the New York Times, CNN, ABC News, National Public Radio, Slate.com, Seattlepi.com, etc., as well as influential academic journals such as the Journal of the American Medical Association, Quarterly Journal of Economics, Foreign Policy, etc.
"SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by Sports Illustrated, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and www.SI.COM, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week.
The SI franchise also includes Sports Illustrated Kids, a monthly magazine targeted to kids age 8 and up; Golf Magazine and www.GOLF.com; www.SIONCAMPUS.com, a website dedicated to college sports and the college sports lifestyle...
Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner."
"Press Release," simediakit.com, June 2, 2008
"Editorial Mission: SI is one of the most respected sports brands in the world. Each week, Sports Illustrated weaves words and images together to provide readers with the richest and deepest understanding of sport--what happened, why it happened and what will happen next. Sports Illustrated fuels the reader's passion by allowing him or her to experience the richness, complexity and emotion of sports on their own terms."
"Sports Illustrated Sales & Marketing Information Center," sportsillustrated.cnn.com (accessed July 27, 2009)
Sports magazine and website
21 million weekly readers
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