Organizations/VIPs/Others Individuals and organizations that do not fit into the other star categories.
"Gallup has studied human nature and behavior for more than 70 years. Gallup's reputation for delivering relevant, timely, and visionary research on what people around the world think and feel is the cornerstone of the organization. Gallup employs many of the world's leading scientists in management, economics, psychology, and sociology, and our consultants assist leaders in identifying and monitoring behavioral economic indicators worldwide. Gallup consultants help organizations boost organic growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallup's 2,000 professionals deliver services at client organizations, through the Web, at Gallup University's campuses, and in 40 offices around the world."
"For the past 70 years, Gallup has been committed to the principle that accurate dissemination of the opinions and aspirations of people around the globe is vital to understanding the world in which we live. Gallup's mission is to provide such information in an objective, reliable, and scientifically grounded manner."