Not Clearly Pro or Con to the question "Should Performance Enhancing Drugs (Such as Steroids) Be Accepted in Sports?"
"In cycling, doping allegations can instantly tarnish a sponsor's reputation - and make it difficult to draw new multinational companies into the sport... Deutsche Telekom, the main sponsor of the T-Mobile team and a leading sports sponsor in Europe, last month ended its 16-year involvement in cycling because of a series of doping cases. Audi and Adidas also dropped their team... When Discovery Channel decided to end its sponsorship of Lance Armstrong's former team this year, [the] team leader... had a full replacement company lined up. But it, too, pulled out at the last minute because of doping scandals... It makes the 2008 season all the more crucial for the future of professional cycling - if doping stays in the news its downward spiral might become irreversible."
"Continued Doping Scandals Have Some Cycling Sponsors Backpedaling," USA Today, Dec. 14, 2007